īy July 2020, Tencent was looking to acquire a minority stake in Voodoo, which was still majority-owned by Yazdi and Ritter. The company acquired Shoreditch-based developer Gumbug in December that year. Through this new location, Voodoo intended to expand beyond hyper-casual games. This continued with the opening of a Montreal development studio in November 2019, led by Mehdi El Moussali, a former producer for Gameloft. A publishing office in Istanbul, Turkey, was announced in August 2019 and is headed by publishing director Corentin Selz. ![]() īy September 2019, Voodoo employed 220 people, including 150 at its Paris headquarters. It later hired key employees from developers Blizzard Entertainment, King, and Mamau. The studio started out with roughly ten people, looking to eventually expand to 40 employees. A development studio in Berlin, Germany, was established in December 2018, headed by general manager Alexander Willink. ![]() At the time, Voodoo had, aside from its Paris headquarters, offices in Montpellier and Strasbourg. Yazdi and Ritter retained control of the company. It was the largest fundraising in the French technology sector since 2015. In May 2018, the American banking company Goldman Sachs, through its West Street Capital Partners VII fund, invested US$200 million in Voodoo. Through 2017, Voodoo quadrupled its staff count to 80 and expected to grow to 150 people by the end of 2018. This method resulted in the successful release of Paper.io in 2016. Using the Unity game engine, Voodoo tested one new game roughly every week. Using data it gathered from its previous games, the company designed its newer games to attract more players. According to Rivaud, the company was in turmoil for its first four years in operation and opted to change its business strategy thereafter. Yazdi became the chief executive officer of Voodoo, while Gabriel Rivaud acted as the vice-president of games. They had been friends since high school and had previously founded Studio Cadet in 2012, a services company for websites and mobile applications. ![]() Voodoo was founded in 2013 by Alexandre Yazdi and Laurent Ritter. The company has been criticised for cloning other games. By February 2022, their apps surpassed 6 billion installs. Voodoo's games, predominantly free-to-play " hyper-casual games", have been collectively downloaded 5 billion times as of May 2021. The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter. Voodoo SAS (also referred to as Voodoo.io) is a French video game developer and publisher based in Paris.
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